Marketing and Compliance: necessary team

Discover the vital partnership between marketing and compliance teams, essential for success in navigating legal and regulatory requirements.

Marketing and Compliance: necessary team

In the fast-paced world of marketing, the collaboration between the marketing and compliance teams is crucial. Valentina Arbeláez, the head of Marketing at TWC, understands the importance of this partnership and emphasizes the need for these two departments to work closely together. With their expertise in legal and regulatory requirements, the compliance team provides valuable insights that help the marketing team navigate through the complex landscape of advertising and promotions. Together, they form a necessary team that ensures the company's success and longevity in an ever-changing environment.